Branding project for the Virginia Aquarium after-hours event, Halloween at the Aquarium. The process began with development of a custom logotype featuring the Virginia Aquarium overbrand. The final campaign featured both print and digital components that were implemented across social media, email marketing, event web pages and in-house signage. 

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Illustrator (Logotype)

Photoshop (Digital Ads)

InDesign (Print Ads)